Wednesday 15th of July 2020 12:03:47 PM GMT

Why Most Media Types Have Sponsored Content, Influencers, And Disclosure All Wrong

Why Most Media Types Have Sponsored Content, Influencers, And Disclosure All WrongWhy Most Media Types Have Sponsored Content, Influencers, And Disclosure All Wrong
(Last Updated On: December 10, 2019)

Why Most Media Types Have Sponsored Content, Influencers, And Disclosure All Wrong

ONN – Why Most Media Types Have Sponsored Content, Influencers, And Disclosure All Wrong

There’s a really wrong-headed assumption that a number of media companies large and small have involving what are called “influencers” and the indivduals, groups, and companies that hire them: that the client hires the content creators simply to say what they tell them to say.

This assumption got legs after the whole Fyre Festival matter, where a giant music and food festival produced by Billy McFarland, CEO of Fyre Media Inc, and rapper Ja Rule, and that was supposed to be held in the Bahamas, used supermodels as what the media identified as “influencers”. By the raw definition of “influencer” as “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media,” they really weren’t that at all, just great-looking women hired to get you to watch the video.

Still, the entire matter gave influencers a bad name for about a day. The use of the Internet and social media is so wide-spread that, today, anyone can be an influencer, and at any time. In the process of evalulating when a person becomes an influencer, as well as forming the approach that my startup Zennie62Media is using, I’ve noticed one constant that also applies to me: true influencers don’t get hired to say lines. They’re secured because of their followers, reach, and engagement with their audience, as well as the most important consideration of all: their love for the company, product, or service.

In other words, a great influencer has zero problem telling you who they’re pitching for because they are advocates for them, and want you to know it. The very idea that an influencer needs to hide that they’re paid to pitch is insulting, because the very consideration ignores the often very large base of followers and platforms that person has.

I have found that the persons who complain about influencers are people who come from traditional media backgrounds. They don’t know how to build blogs, write code in HTML or PhP or JavaScript, and wouldn’t have a clue what to to do stop a brute-force attack on their websites. By contrast, influencers, who are very often their own programmers and coders, know all of that.

What’s lost in the swamp of words when traditional media types write about what influencers do is the technical aspects of the job; it never occurs to the traditional journalist that a blogger and – or vlogger has a range of skills far beyond talking and writing, and that move into the basic world of tech employment.

That’s right: tech employment. If you know how to build a website, a blog theme, cleanup your database, write no-follow-links, write do-follow-links, and more things of a technical platform building and maintaining nature, then welcome to the world inhabited by a merry band of misfits like me.

We chose the clients we want, we go after the people we want to represent. And we reward those who work with us, and give us the freedom to create, with approaches that are as innovative as they are effective. Infographics in a video, that’s then distributed withing a network we built? Linking together of YouTube channels to create what are now called “multi-channel networks?” That’s what influencers do, and it’s far beyond the bounds of traditonal media. And the gap is growing.

So, keep this in mind: many who follow influencers know they get paid because the influencer tells them. What their fans are really interested in, aside from where to get a good pizza burger, is how they do what they do.

So, they imitate that influencers and what do you know? A new generation of influencers is created.

Take note traditional media: influencers are changing your world to their world.

Stay tuned.

PS: Someone tried to leave a nasty comment that I did not approve. The simple reason is that the common social habit of today, and an evil one, is to for the commenter to assume they know something rather than ask a question, and then to write a paragraph that is deliberately contentious.

In this case, I elected to use a dash rather than a slash, and that’s deliberate: it’s because search engines don’t always place content with a dash where it should be in search results – dashes, not an issue.

In other words, I was doing what I tell others to do: write a computer program to activate one. The person who wrote the comment assumed they were correct, and I was wrong, without even trying to find out why I did what I did.

And we wonder why traditional media is failing.

Note from Oakland News Now Technical: this video-blog post shows the full and live operation of the latest updated version of an experimental Zennie62Media mobile media video-blogging system network that was launched June 2018. This is a major part of Zennie62Media’s new and innovative approach to the production of news media. The uploaded video is from a vlogger with the Zennie62 on YouTube Partner Channel, then uploaded to and formatted automatically at the Oakland News Now site and Zennie62-owned social media pages. The overall objective is smartphone-enabled, real-time, on the scene reporting of news, interviews, observations, and happenings anywhere in the World and within seconds and not hours. Now, news is reported with a smartphone: no heavy and expensive cameras or even a laptop are necessary. The secondary objective is faster, and very inexpensive media production and distribution. We have found there is a disconnect between post length and time to product and revenue generated. With this, the problem is far less, though by no means solved. Zennie62Media is constantly working to improve the system network coding and seeks interested content and media technology partners.

via IFTTT, Oakland News Now, @OaklandNewsNow is by Zennie62Media, Inc. with CEO Zenophon Abraham AKA Zennie62 YouTube Oakland News Now Commentary Vlog YouTube Partner, Oakland California blogger / vlogger Zennie Abraham @ZennieAbraham . Hire @Zennie62Media, Inc to tell your story.

Zennie62Media uses smartphones enabling our 98-blog network, specially-made blogs, website, social media platforms covering politics, news, sports, and tech, @Oaklandcitynews, Oakland City Council, North Oakland, East Oakland, Montclair, Adams Point, Uptown Oakland food culture, BBQ Becky Dr. Jennifer Schulte , Jogger Joe Henry Sintay, Oakland crime news, Bank of America loans, COVID-19 updates, homeless news, SF Bay Area news, Oakland artists, @breakingnewsbayarea, Emeryville, Atlanta news, Chevron Ecuador, Steven Donziger, Fayetteville GA news, @FayettevilleGA Fayette County Georgia, San Francisco news, San Jose news. Also, Academy Awards / The Oscars entertainment,Tom Hanks, Skyline High School, Oakland Sports, Oakland Panthers, Oakland Coliseum, Honda of Oakland, Oakland Arena, Oakland Raiders, Las Vegas Raiders, Las Vegas Stadium Construction, Allegiant Stadium, NBA, NFL, NFL Draft, NFL Combine, CES Las Vegas tech, San Diego Comic Con sci-fi. @GrandLakeTheater @LasVegasHotels, Penny Dreadful City of Angels, Academy of Motion Picture Arts and Sciences

Zennie62Media has content development and online reputation management clients like Insight Terminal Solutions @InsightTerminalSolutions and The Oakland Bulk and Oversized Terminal, with California Capital Investment Group Managing Partner Phillip Phil Tagami @PhilTagami co-developer, @JohnSiegel John Siegel as ITS CEO exposing coal and Oakland fake news. Zennie62 has helped Maria Ayerdi Kaplan @MariaAyerdiKaplan, developer of Salesforce Transit Center in San Francisco, Kofi Bonner, and Flowsent capture the Oakland Cannabis Delivery Dispensary @OaklandCannabis market with fitness model female bodybuilder Laura Ehlen and weedmaps help. We’ve partnered with CoLoursTV, CNN, YouTube, Google, NBC, Vice, Oakland Post / Post News Group, Landis PR, and other media organizations. Competition: The SF Chronicle, Las Vegas Review Journal, East Bay Express, Oakland Tribune, Oakland Voices, The Mercury News

Zennie62 interviews celebrities like Lars Frykman, Bill Boyd, Arizona Cardinals QB Kyler Murray, Raiders Owner Mark Davis, Raider Legend Raymond Chester, Brianna Noble, NY Giants Owner John Mara, @SportsTalk Tony Bruno, Sports Agent Leigh Steinberg, Oakland City Charter, Henry Sintay Oakland’s “Jogger Joe”, Cam Newton, NFL Commissioner Roger Goodell, California Governor Gavin Newsom, Tanis Parenteau, Scott Kidd, Actors Richard Dreyfuss, Lou Ferrigno, Lindsey Vonn hot legs, Blake Neely, SDCC’s David Glanzer, Publicist Edward Lozzi. Topics like Oakland Apartment rents, WordPress, CVS Mail Order and Pharmacy, Kaiser Permanente, Rosa’s Home Cooking Restaurant, Oakland Community Kitchens, Lukas Oakland, Maria Alderete, The Studio Cafe, Black Lives Matter, Oakland hangman noose problem, Oakland NFL Football, Rayzin Schnitzer 11th Street Diner Miami, George Floyd Protests, Oakland City Charter, @OaklandCityCouncil, Mountain View, CA, London, England, Moscow, Russia, blacks in tech, Tackett Bartlett LLP @TackettBartlettLLP, Jameis Winston, Pinewood Studios Atlanta, Jeff Miller, Joceyln Moore, Derek Carr, Marcus Mariota, Regina Jackson, Barry Donelan, Yanqing Ye, UC Berkeley, NFL Owners Meeting, NFL Annual Meeting, Eli Lilly Coronavirus COVID-19 vacine, Summit Bank Oakland, Bank of America, Oakland protestors arrested, Juneteenth Rally, Len Raphael, Southern Evangelical Seminary, Richard Land, Mike Hutchinson Oakland, Alison Roessler, Brie Larson, Mayor Of Chicago, Robert F. Smith, coalition for police accountability

Indeed, airbnb, pinterest, credit karma, southwest airlines, mcdonalds, united airlines, drudge report, astros, 49ers, frontier airlines, tractor supply, warriors, alaska airlines, buffalo wild wings, horoscope, shein, raiders, uhaul, ted bundy, nba finals, michaels coupon, cheesecake factory, golden state warriors, kevin durant, realtor com, stephen curry, walgreens photo, drudge, facebook sign in, funny memes, hbo go, hbo now, oakland raiders, vistaprint, braves, san francisco 49ers, monday night football, newegg, travis scott, zion williamson, kohls coupons, lands end, nancy pelosi, kohls coupon, hotwire, kamala harris, harry potter, giants, craigslist sf, california earthquake, boston weather, las vegas weather, sf giants, san francisco weather, san francisco, los angeles weather, lord and taylor, jimmy garoppolo, hawaiian airlines, detective pikachu, clint eastwood, bed bath and beyond coupon, abercrombie, pewdiepie, sfgate, sc lottery, san diego weather, san antonio weather, southwest flights, pikachu, golden state, myatt, just mercy, french open, colourpop, cam newton, anna kendrick, klay thompson, harbor freight coupon, robin williams, portland weather, phoenix weather, north carolina, macbook, how, bath and body works coupon, googleflights, daytona 500, daily horoscope, ashton kutcher, andrew luck, alamo drafthouse, 49ers schedule, trump tweets, thanksgiving,How to, What is, How do I, What do I, Who is? , Electronic Frontier Foundation

Also Pat Abraham Yerger, Patricia Yerger, Oakland Mayor Libby Schaaf @LibbySchaaf, Councilmember Nikki Fortunato Bas, Dan Kalb of District 1, Loren Taylor, Lynette Gibson McElhaney, Sheng Thao, Noel Gallo, Robert Bobb, Rebecca Kaplan, Larry Reid, Tech Entrepreneur Sarah Lacy, Personal Trainer Megan Avalon Buffed Barbie, Social Media Pioneer Marc Canter, SF Mayor London Breed, Scott McKibben, CA Assemblymember Buffy Wicks, Schools Superintendent Tony Thurmond, Berkeley Councilmember Ben Bartlett @BenBartlett, Raiders Charles Woodson, 49ers Jerry Rice, Grand Lake Theater Oakland Owner Allan Michaan, Irvine City Manager John Russo, Guy Fieri, Oakland CAO Edward Reiskin, Raiders Coach Jon Gruden Running Back Josh Jacobs, Stanford HC David Shaw, Tri Ngo, Atlanta Falcons Coach Dan Quinn, Michael Mina, NFL Draft Mr. Irrelevant Head Melanie Fitch, Paul Satala. Subscribe to Zennie Abraham’s @Zennie62 YouTube Channel, today!

About the Author

Zennie Abraham
Zennie Abraham is the CEO of Zennie62Media

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