Saturday 8th of August 2020 02:49:16 PM GMT

Visa And National Football League Extend Partnership – Super Bowl LIII News

National-Football-LeagueNational-Football-League
(Last Updated On: April 23, 2020)

Visa brings the next generation of digital payments to future events, helping teams, stadiums and fans go cashless

, CA – Visa Inc. (NYSE:V), a partner of the () since 1995, today announced a renewed agreement with the to serve as the league’s Official Payment Services Technology Partner through the 2025 season.

The new multi-year sponsorship deal includes new benefits for Visa cardholders at events and plans to collaborate on the first cashless Super Bowl in the future. The partnership news comes days before the leader in digital payments brings contactless and cashless payment experiences to Super Bowl LIII fans in .

“Over the years, we have evolved our relationship with the from a sponsorship to a partnership that provides invaluable payment experiences for fans,” said Lynne Biggar, chief marketing and communications officer, Visa. “Looking ahead, we see a cashless future for fans where events, including future Super Bowls, are digital creating a more secure and seamless payment environment for fans and concessionaires alike.” ​

Visa Tackling a Cashless Future

For more than 24 years, Visa has provided innovative payment technology to enhance the fan experience at events – whether in-stadium, online or at home. The new agreement aims to not only keep payment experiences that fans have grown to trust from Visa, but take them to the next level. Highlights of the renewed partnership include:

Preferred payment provider across events domestically, including the Super Bowl, Pro Bowl, Draft, and international games
Preferred payment method for ticket sales, concessions and merchandise at Shops at all major global league events
Added benefits specifically for Visa cardholders
Plans to work together to enable a cashless future for events, including Super Bowl

With over a quarter of Americans already cashless[1], Visa and the will continue to work together to bring that same experience to future Super Bowls. A Super Bowl that accepts only cards and digital payments will enable attendees to pay their way — using a card, mobile or wearable device – and will get them quickly back to their seat and back to the action. To kick off the efforts, Super Bowl LIII will offer more than 30 cashless concessionaires throughout the stadium.

With Visa Tap into New Payment Experiences at Super Bowl LIII

At Super Bowl LIII Visa will increase its presence at multiple Shops leading up to and during the game, including at the stadium, Shop kiosks and two Shops at the Super Bowl Experience in the Georgia World Congress Center. Visa is reinventing the Shop’s checkout by activating a MVP checkout lane that encourages customers to tap to pay with contactless enabled devices (cards, mobile or wearables) to get in and out quickly. Visa will host other activities on-site including an interactive augmented reality demo experience that will give fans the ability to simulate checkout by successfully kicking their items through virtual goalposts.

To provide fans a once in a lifetime opportunity to engage with their favorite athletes, some of Visa’s season commercial campaign stars will surprise shoppers and reprise their roles as contactless payments pros to help customers at the register.

For more information on Visa’s presence at Super Bowl LIII, please visit http://www.visa.com.

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