Oakland’s Second ‘BBQ While Black’ Party’s Social Media Impact Poor? Why?
Oakland, CA – On Sunday, all of Oakland was invited to a giant ‘BBQ While Black’ party along the shores of Lake Merritt, and in response to the horrible incident that occurred on April 29th, 2018, starting at 11:30 in the morning. While the turnout amounted to a nice summer party, the social media result didn’t live up to what it could have been.
First, how did we get here with BBQ While Black? On that April 29th, 2018 day, Oaklander Kenzie Smith and three friends, all black and male and Oakland residents, had set up to do something people have done at Lake Merritt for decades: grill. But, on that day, they were approached by a young, millienial, heavy set brunette white woman, who proceeded to harass them for three hours.
The woman, named Jessica Schulte, claimed that she owned Lake Merritt, and purchased it for $5.7 million, and therefore Kenzie Smith and his friends could not fire up their grill. Then, later, she claimed that the type of way they were grilling was not legal. In other words, she was unstable, and it’s a mistake of Kenzie Smith that he didn’t call the police himself and have her taken away to the funny farm.
The result was the now famous 22 minute video made by Kenzie Smith’s now former wife Michelle. That YouTube video of the blue-hoodied Jessica Schulte, on her cell phone calling Oakland Police, and crying over the matter, and Michelle’s rightfully interrogative questioning, went viral. It catapulted Jessica Schulte into the spotlight under the name “BBQ Becky.” She became so famous, with that hoodie, that her image and pecharacter was featured on a Saturday Night Live episode.
Meanwhile, Oakland’s black community demanded action. The ‘BBQing While Black’ Party has been but one of those efforts. But how did social media respond to the Oakland ‘BBQing While Black’ Party?
According to BuzzSumo, ‘BBQing While Black had only four items of content, and received 2,582 engagements, 42 Twitter shares, no Pinterest representations, no Reddit engagements, one article link, and only one online post considered “evergreen.”
The analysis from BuzzSumo did not include instagram posts, or YouTube video mentions. Still, it’s hard to believe the numbers for ‘BBQing While Black would have been dramatically better if they were included.
Why the problem?
It’s only because the organizers did not create the event with an eye toward encouraging the use of social media in any kind of way that would help send a lasting message. There was no effort to advance a Twitter hashtag, or make a series of videos under one title, to name two possible efforts that could have helped.
In other words, the event organizers have to make a social media plan for ‘BBQing While Black and stick to it.
OaklandNewsNow.com Oakland News Now @OaklandNewsNow oaklandnewsblog.com is by Zennie62Media, Inc. with CEO Zenophon Abraham AKA Zennie62 YouTube Oakland News Now Commentary Vlog YouTube Partner, Oakland California blogger / vlogger Zennie Abraham @ZennieAbraham . Hire @Zennie62Media, Inc to tell your story.
Zennie62Media uses smartphones enabling our 98-blog network, specially-made blogs, website, social media platforms covering politics, news, sports, and tech, @Oaklandcitynews, Oakland City Council, North Oakland, East Oakland, Montclair, Adams Point, Uptown Oakland food culture, BBQ Becky Dr. Jennifer Schulte , Jogger Joe Henry Sintay, Oakland crime news, Bank of America loans, COVID-19 updates, homeless news, SF Bay Area news, Oakland artists, @breakingnewsbayarea, Emeryville, Atlanta news, Chevron Ecuador, Steven Donziger, Fayetteville GA news, @FayettevilleGA Fayette County Georgia, San Francisco news, San Jose news. Also, Academy Awards / The Oscars entertainment,Tom Hanks, Skyline High School, Oakland Sports, Oakland Panthers, Oakland Coliseum, Honda of Oakland, Oakland Arena, Oakland Raiders, Las Vegas Raiders, Las Vegas Stadium Construction, Allegiant Stadium, NBA, NFL, NFL Draft, NFL Combine, CES Las Vegas tech, San Diego Comic Con sci-fi. @GrandLakeTheater @LasVegasHotels, Penny Dreadful City of Angels, Academy of Motion Picture Arts and Sciences
Zennie62Media has content development and online reputation management clients like Insight Terminal Solutions @InsightTerminalSolutions and The Oakland Bulk and Oversized Terminal, with California Capital Investment Group Managing Partner Phillip Phil Tagami @PhilTagami co-developer, @JohnSiegel John Siegel as ITS CEO exposing coal and Oakland fake news. Zennie62 has helped Maria Ayerdi Kaplan @MariaAyerdiKaplan, developer of Salesforce Transit Center in San Francisco, Kofi Bonner, and Flowsent capture the Oakland Cannabis Delivery Dispensary @OaklandCannabis market with fitness model female bodybuilder Laura Ehlen and weedmaps help. We’ve partnered with CoLoursTV, CNN, YouTube, Google, NBC, Vice, Oakland Post / Post News Group, Landis PR, and other media organizations. Competition: The SF Chronicle, Las Vegas Review Journal, East Bay Express, Oakland Tribune, Oakland Voices
Zennie62 interviews celebrities like Lars Frykman, Bill Boyd, Arizona Cardinals QB Kyler Murray, Raiders Owner Mark Davis, Raider Legend Raymond Chester, Brianna Noble, NY Giants Owner John Mara, @SportsTalk Tony Bruno, Sports Agent Leigh Steinberg, Oakland City Charter, Henry Sintay Oakland’s “Jogger Joe”, Cam Newton, NFL Commissioner Roger Goodell, California Governor Gavin Newsom, Tanis Parenteau, Scott Kidd, Actors Richard Dreyfuss, Lou Ferrigno, Lindsey Vonn hot legs, Blake Neely, SDCC’s David Glanzer, Publicist Edward Lozzi. Topics like Oakland Apartment rents, WordPress, CVS Mail Order and Pharmacy, Kaiser Permanente, Rosa’s Home Cooking Restaurant, Oakland Community Kitchens, Lukas Oakland, Maria Alderete, The Studio Cafe, Black Lives Matter, Oakland hangman noose problem, Rayzin Schnitzer 11th Street Diner Miami, George Floyd Protests, Oakland City Charter, @OaklandCityCouncil, Mountain View, CA, London, England, Moscow, Russia, blacks in tech, Tackett Bartlett LLP @TackettBartlettLLP, Jameis Winston, Pinewood Studios Atlanta, Jeff Miller, Joceyln Moore, Derek Carr, Marcus Mariota, Regina Jackson, Barry Donelan, Yanqing Ye, UC Berkeley, NFL Owners Meeting, NFL Annual Meeting, Eli Lilly Coronavirus COVID-19 vacine, Summit Bank Oakland, Bank of America, Oakland protestors arrested, Juneteenth Rally, Len Raphael, Southern Evangelical Seminary, Richard Land, Mike Hutchinson Oakland, Alison Roessler
Indeed, airbnb, pinterest, credit karma, southwest airlines, mcdonalds, united airlines, drudge report, astros, 49ers, frontier airlines, tractor supply, warriors, alaska airlines, buffalo wild wings, horoscope, shein, raiders, uhaul, ted bundy, nba finals, michaels coupon, cheesecake factory, golden state warriors, kevin durant, realtor com, stephen curry, walgreens photo, drudge, facebook sign in, funny memes, hbo go, hbo now, oakland raiders, vistaprint, braves, san francisco 49ers, monday night football, newegg, travis scott, zion williamson, kohls coupons, lands end, nancy pelosi, kohls coupon, hotwire, kamala harris, harry potter, giants, craigslist sf, california earthquake, boston weather, las vegas weather, sf giants, san francisco weather, san francisco, los angeles weather, lord and taylor, jimmy garoppolo, hawaiian airlines, detective pikachu, clint eastwood, bed bath and beyond coupon, abercrombie, pewdiepie, sfgate, sc lottery, san diego weather, san antonio weather, southwest flights, pikachu, golden state, myatt, just mercy, french open, colourpop, cam newton, anna kendrick, klay thompson, harbor freight coupon, robin williams, portland weather, phoenix weather, north carolina, macbook, how, bath and body works coupon, googleflights, daytona 500, daily horoscope, ashton kutcher, andrew luck, alamo drafthouse, 49ers schedule, trump tweets, thanksgiving,How to, What is, How do I, What do I, Who is?
Also Pat Abraham Yerger, Patricia Yerger, Oakland Mayor Libby Schaaf @LibbySchaaf, Councilmember Nikki Fortunato Bas, Dan Kalb of District 1, Loren Taylor, Lynette Gibson McElhaney, Sheng Thao, Noel Gallo, Robert Bobb, Rebecca Kaplan, Larry Reid, Tech Entrepreneur Sarah Lacy, Personal Trainer Megan Avalon Buffed Barbie, Social Media Pioneer Marc Canter, SF Mayor London Breed, Scott McKibben, CA Assemblymember Buffy Wicks, Schools Superintendent Tony Thurmond, Berkeley Councilmember Ben Bartlett @BenBartlett, Raiders Charles Woodson, 49ers Jerry Rice, Grand Lake Theater Oakland Owner Allan Michaan, Irvine City Manager John Russo, Guy Fieri, Oakland CAO Edward Reiskin, Raiders Coach Jon Gruden Running Back Josh Jacobs, Stanford HC David Shaw, Tri Ngo, Atlanta Falcons Coach Dan Quinn, Michael Mina, NFL Draft Mr. Irrelevant Head Melanie Fitch, Paul Satala. Subscribe to Zennie Abraham’s @Zennie62 YouTube Channel, today!