Nieman: American Media Is White Publishers Writing For White Audiences

Nieman: American Media Is White Publishers Writing For White Audiences

https://www.youtube.com/watch?v=m82VmvzobTg

Oakland News Now – Nieman: American Media Is White Publishers Writing For White Audiences – video made by the YouTube channel with the logo in the video’s upper left hand corner. OaklandNewsNow.com is the original blog post for this type of video-blog content.

This article title caught my eye: “White audiences who will pay” is still metro newspapers’ survival strategy. And it went on to report ““We don’t write for white subscribers, but it ends up being white people who read us,” a Midwestern news executive told an audience earlier this year.”

Moreover it said “Journalists of color don’t just have to battle white newsroom power structures that marginalize and disempower them (see this recent thread). They also have to deal with the reality of the survival strategy presumed to be optimal for metropolitan and regional newspapers: targeting white audiences who will pay for a digital subscription.

Both explicitly and implicitly, the future of journalism, at least as imagined by white news media executives, is serving white, paying audiences, a preexisting problem made far worse by the market failure of local newspaper journalism and the distortions of the digital advertising market”

The rest in the livestream.

Stay tuned.

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Note from Zennie62Media and OaklandNewsNow.com : this video-blog post demonstrates the full and live operation of the latest updated version of an experimental Zennie62Media , Inc. mobile media video-blogging system network that was launched June 2018. This is a major part of Zennie62Media , Inc.’s new and innovative approach to the production of news media. What we call “The Third Wave of Media”. The uploaded video is from a YouTube channel. When the video is “liked” by Zennie62 YouTube, then it is automatically uploaded to and formatted automatically at the Oakland News Now site and Zennie62-created and owned social media pages. The overall objective here, on top of our is smartphone-enabled, real-time, on the scene reporting of news, interviews, observations, and happenings anywhere in the World and within seconds and not hours – is the use of the existing YouTube social graph on any subject in the World. Now, news is reported with a smartphone and also by promoting current content on YouTube: no heavy and expensive cameras or even a laptop are necessary, or having a camera crew to shoot what is already on YouTube. The secondary objective is faster, and very inexpensive media content news production and distribution. We have found there is a disconnect between post length and time to product and revenue generated. With this, the problem is far less, though by no means solved. Zennie62Media is constantly working to improve the system network coding and seeks interested content and media technology partners.

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