Tuesday 7th of July 2020 09:18:16 AM GMT

Maria Ayerdi-Kaplan, Developer Of Salesforce Transit Center: Part Three Of Her Story

(Last Updated On: December 29, 2018)

Maria Ayerdi-Kaplan, Developer Of Salesforce Transit Center: Part Three Of Her Story as told to Zennie62Media > Part One > Part Two > Part Three > Part Four > Part Five > Part Six > Part Seven > Part Eight.

As shared with Zennie62Media.

Having passed Proposition H, Maria Ayerdi-Kaplan took the Transit Center show on the road. In the early years, it was just Ms. Ayerdi and her laptop. Maria hired students to develop graphics and videos of her vision of what the new Transbay Station could look like. As digital communications technology improved, she had more sophisticated renderings developed and over the 18 years in charge of the Project (15 years as the Executive Director of the Transbay Joint Powers Authority), Ayerdi Kaplan never ceased conducting outreach for the Project.

Maria Ayerdi-Kaplan captivated audiences around the world (United States, Europe, China) with a combination of charm, wit, and more often than not a smile, in additions to presentations of the Project, and her vision for the new Transit Center. A picture is worth a thousand words, and when Maria travelled to Washington DC and Sacramento looking for funding, or when she was meeting with stakeholders to gain their support, the renderings and how she presented her vision for the new station carried the day.

Ms. Ayerdi was always passionate about the project and believed strongly in her vision of the new Transit Station. This often proved contagious. Maria always went into a meeting or a presentation confident about the importance of the project. In fact, she maintained a positive attitude through the almost two decades in charge of the Project no matter how many naysayers or critics she encountered. Each day, she visualized the new Transit Center open for business.

Maria Ayerdi-Kaplan Creates The Transbay Joint Powers Authority

Next, Maria created the Transbay Joint Powers Authority (TJPA) in 2001 and convinced elected officials from the East Bay, Peninsula, San Francisco, and Caltrans to sign on. For the ensuing two years, she worked at City Hall, serving as both the Executive Director of the Project and as a board member of the TJPA representing Mayor Brown. In December of 2003, Ayerdi-Kaplan severed from the City and set up the TJPA’s own human resources, so she could work for the TJPA. She moved from City Hall to 201 Mission Street (current TJPA office site) one rainy night by herself with a dolly and all the project boxes and began to hire staff.

The management structure she set up was a Board representing the main tenants of the Transit Center, San Francisco, and Caltrans and a staff of TJPA employees. The first Request for Proposal (RFP) she advertised was for a Program Management/Program Controls team and entered into a contract with URS which later became AECOM. They were like staff to Ms. Ayerdi and assisted with oversight management, project coordination, contract administration, scheduling, cost controls, etc.

In 2006, Ayerdi-Kaplan released an international design competition request for proposals for the architects, engineers and subject matter experts necessary to design the new Station and the developer who would build the new adjacent high rise now known as the Salesforce Tower.

After seeking public input on the various designs submitted for the new station and tower, Pelli Clark Pelli was selected as the architect for both the Center and the high rise. Ayerdi-Kaplan originally selected Gerald D. Hines as private sector developer for what would become Salesforce Tower. The final purchase and sale agreement for a record land sale price at the time of $192 million dollars, which Ms. Ayerdi negotiated, included Boston Properties as 95% owner and Hines at 5%.

Ms. Ayerdi awarded a contract to Webcor/Obayashi as the TJPA’s Construction Manager/General Contractor (CM/GC) early in the process to ensure that what the architects were designing could in fact be built and to work closely with the designers on vetting the costs of the project. Because she strongly believes in having peer review and experts oversee each other’s work, Ms. Ayerdi also hired Turner Construction to oversee the work and activity of the CM/GC.

At the end, thanks to Ms. Ayerdi’s tireless efforts, the Transbay Joint Powers Authority had thousands of people working on the design, engineering, financial, legal, public relations, lobbying, and construction activities. Ms. Ayerdi managed and led all of them with the assistance of her staff.

On the construction side, by the end of March of 2016 (close to when Ayerdi Kaplan retired from public service) the TJPA had over 14,000 people across 34 states working in construction and the manufacture and fabrication of the materials and components for the new station. In fact, Ms. Ayerdi created a map of the country showing the significant number of jobs by state that she used to help bring in funding for the project because it demonstrated that the project was benefiting all political aisles.

By the time Ms. Ayerdi left the TJPA, she had created construction and non-construction related jobs through the award of 88 professional service contracts at a value of more than $350 million dollars and 51 construction contracts at a value over $907 million.

Stay tuned for Part four.

OaklandNewsNow.com Oakland News Now @OaklandNewsNow oaklandnewsblog.com is by Zennie62Media, Inc. with CEO Zenophon Abraham AKA Zennie62 YouTube Oakland News Now Commentary Vlog YouTube Partner, Oakland California blogger / vlogger Zennie Abraham @ZennieAbraham . Hire @Zennie62Media, Inc to tell your story.

Zennie62Media uses smartphones enabling our 98-blog network, specially-made blogs, website, social media platforms covering politics, news, sports, and tech, @Oaklandcitynews, Oakland City Council, North Oakland, East Oakland, Montclair, Adams Point, Uptown Oakland food culture, BBQ Becky Dr. Jennifer Schulte , Jogger Joe Henry Sintay, Oakland crime news, Bank of America loans, COVID-19 updates, homeless news, SF Bay Area news, Oakland artists, @breakingnewsbayarea, Emeryville, Atlanta news, Chevron Ecuador, Steven Donziger, Fayetteville GA news, @FayettevilleGA Fayette County Georgia, San Francisco news, San Jose news. Also, Academy Awards / The Oscars entertainment,Tom Hanks, Skyline High School, Oakland Sports, Oakland Panthers, Oakland Coliseum, Honda of Oakland, Oakland Arena, Oakland Raiders, Las Vegas Raiders, Las Vegas Stadium Construction, Allegiant Stadium, NBA, NFL, NFL Draft, NFL Combine, CES Las Vegas tech, San Diego Comic Con sci-fi. @GrandLakeTheater @LasVegasHotels, Penny Dreadful City of Angels, Academy of Motion Picture Arts and Sciences

Zennie62Media has content development and online reputation management clients like Insight Terminal Solutions @InsightTerminalSolutions and The Oakland Bulk and Oversized Terminal, with California Capital Investment Group Managing Partner Phillip Phil Tagami @PhilTagami co-developer, @JohnSiegel John Siegel as ITS CEO exposing coal and Oakland fake news. Zennie62 has helped Maria Ayerdi Kaplan @MariaAyerdiKaplan, developer of Salesforce Transit Center in San Francisco, Kofi Bonner, and Flowsent capture the Oakland Cannabis Delivery Dispensary @OaklandCannabis market with fitness model female bodybuilder Laura Ehlen and weedmaps help. We’ve partnered with CoLoursTV, CNN, YouTube, Google, NBC, Vice, Oakland Post / Post News Group, Landis PR, and other media organizations. Competition: The SF Chronicle, Las Vegas Review Journal, East Bay Express, Oakland Tribune, Oakland Voices

Zennie62 interviews celebrities like Lars Frykman, Bill Boyd, Arizona Cardinals QB Kyler Murray, Raiders Owner Mark Davis, Raider Legend Raymond Chester, Brianna Noble, NY Giants Owner John Mara, @SportsTalk Tony Bruno, Sports Agent Leigh Steinberg, Oakland City Charter, Henry Sintay Oakland’s “Jogger Joe”, Cam Newton, NFL Commissioner Roger Goodell, California Governor Gavin Newsom, Tanis Parenteau, Scott Kidd, Actors Richard Dreyfuss, Lou Ferrigno, Lindsey Vonn hot legs, Blake Neely, SDCC’s David Glanzer, Publicist Edward Lozzi. Topics like Oakland Apartment rents, WordPress, CVS Mail Order and Pharmacy, Kaiser Permanente, Rosa’s Home Cooking Restaurant, Oakland Community Kitchens, Lukas Oakland, Maria Alderete, The Studio Cafe, Black Lives Matter, Oakland hangman noose problem, Rayzin Schnitzer 11th Street Diner Miami, George Floyd Protests, Oakland City Charter, @OaklandCityCouncil, Mountain View, CA, London, England, Moscow, Russia, blacks in tech, Tackett Bartlett LLP @TackettBartlettLLP, Jameis Winston, Pinewood Studios Atlanta, Jeff Miller, Joceyln Moore, Derek Carr, Marcus Mariota, Regina Jackson, Barry Donelan, Yanqing Ye, UC Berkeley, NFL Owners Meeting, NFL Annual Meeting, Eli Lilly Coronavirus COVID-19 vacine, Summit Bank Oakland, Bank of America, Oakland protestors arrested, Juneteenth Rally, Len Raphael, Southern Evangelical Seminary, Richard Land, Mike Hutchinson Oakland, Alison Roessler

Indeed, airbnb, pinterest, credit karma, southwest airlines, mcdonalds, united airlines, drudge report, astros, 49ers, frontier airlines, tractor supply, warriors, alaska airlines, buffalo wild wings, horoscope, shein, raiders, uhaul, ted bundy, nba finals, michaels coupon, cheesecake factory, golden state warriors, kevin durant, realtor com, stephen curry, walgreens photo, drudge, facebook sign in, funny memes, hbo go, hbo now, oakland raiders, vistaprint, braves, san francisco 49ers, monday night football, newegg, travis scott, zion williamson, kohls coupons, lands end, nancy pelosi, kohls coupon, hotwire, kamala harris, harry potter, giants, craigslist sf, california earthquake, boston weather, las vegas weather, sf giants, san francisco weather, san francisco, los angeles weather, lord and taylor, jimmy garoppolo, hawaiian airlines, detective pikachu, clint eastwood, bed bath and beyond coupon, abercrombie, pewdiepie, sfgate, sc lottery, san diego weather, san antonio weather, southwest flights, pikachu, golden state, myatt, just mercy, french open, colourpop, cam newton, anna kendrick, klay thompson, harbor freight coupon, robin williams, portland weather, phoenix weather, north carolina, macbook, how, bath and body works coupon, googleflights, daytona 500, daily horoscope, ashton kutcher, andrew luck, alamo drafthouse, 49ers schedule, trump tweets, thanksgiving,How to, What is, How do I, What do I, Who is?

Also Pat Abraham Yerger, Patricia Yerger, Oakland Mayor Libby Schaaf @LibbySchaaf, Councilmember Nikki Fortunato Bas, Dan Kalb of District 1, Loren Taylor, Lynette Gibson McElhaney, Sheng Thao, Noel Gallo, Robert Bobb, Rebecca Kaplan, Larry Reid, Tech Entrepreneur Sarah Lacy, Personal Trainer Megan Avalon Buffed Barbie, Social Media Pioneer Marc Canter, SF Mayor London Breed, Scott McKibben, CA Assemblymember Buffy Wicks, Schools Superintendent Tony Thurmond, Berkeley Councilmember Ben Bartlett @BenBartlett, Raiders Charles Woodson, 49ers Jerry Rice, Grand Lake Theater Oakland Owner Allan Michaan, Irvine City Manager John Russo, Guy Fieri, Oakland CAO Edward Reiskin, Raiders Coach Jon Gruden Running Back Josh Jacobs, Stanford HC David Shaw, Tri Ngo, Atlanta Falcons Coach Dan Quinn, Michael Mina, NFL Draft Mr. Irrelevant Head Melanie Fitch, Paul Satala. Subscribe to Zennie Abraham’s @Zennie62 YouTube Channel, today!

About the Author

Zennie Abraham
Zennie Abraham is the CEO of Zennie62Media

Ben Bartlett Berkeley Councilmember Introduces “Safety For All: George Floyd Community Safety Act”

Oakland News Now Recent Blog Posts