(Last Updated On: December 29, 2018)

Cat Brooks officially made the jump from Oakland activist to Oakland politician about eight hours ago, when she and her team released a video about why she’s running for Mayor of Oakland.

Frankly, I’ve seen a lot of Oakland election videos by campaigners over the decades, but Cat Brooks’ video is, by far, the best one. It not only effectively blends Cat Brooks the activist with Cat Brooks the politician, but it manages to fit in some of the most important moments in Oakland’s 21st Century history: most notably the Oscar Grant murder.

Finally, the message of the video asks the viewer to become what Cat Brooks was, an activist. Basically, Ms. Brooks is shedding her skin and showing off her new one. (And I know Cat will disagree with that, saying “Zennie, the video says I’m not putting this bullhorn down..” and I get that, but – as one who’s worked for or helped or advised several Mayors of Oakland since 1993 – being Mayor of Oakland is a World unto itself.)

Iit’s a great start for Brooks, the video, even if it’s only on Facebook. What the facination is with using just Facebook for a political campaign is not known to me; this video should be everywhere: YouTube, Instagram, Twitter, Dailymotion, and so on.

So, I’m not ready to call this a full game-changer until it is truly well-distributed across platforms. The problem with this approach, is it just speaks to one part of a base of supporters, rather than reach new ones.

Using just Facebook in a run for an office as important at Mayor of Oakland or the Oakland City Council misses the mark, especially when it takes no money at all to just re-upload the video to the other platforms.

If the reason for using just Facebook came from a political consultant, my suggestion is you fire your political consultant.

UPDATE: Cat Brooks and her political consultant informed me via Facebook and Twitter that there was a Twitter and YouTube version of the video. Brooks said it was on “all platforms.”

Let me clear up something. First, I received no email or press release on the video effort. Second, I did look for the YouTube version of the video, which did not appear at the time. Third, I figured if I was wrong, I would be corrected by someone…

Then, I saw this tweet…

And this tweet from Tasion Kwamilele, with the video …

Thanks, Tasion!

So, now I can say Cat Brooks really upped her social media game!

Here’s the video:

Oakland Elections Candidates Use Only Facebook, Which Is A Mistake

And, in fairness to the other candidates who have sent videos, here are the one’s that I’ve received to date. All of them are on Facebook, only.

First, from Nikki Bas, who’s running for the District Two Oakland City Council Seat against Abel Guillen….

Second, from Charlie Michelson, who’s running for the District Four Oakland City Council Seat that Annie Campbell Washington is vacating (Mr. Michelson will be my guest on Zennie62 on YouTube Live, tonight, October 5th, 8 PM PST)….

And there will be more videos from more candidates in the Oakland Elections as the days progress. What matters is message and distribution. Right now, Cat Brook’s message kicks butt, even if the distribution needs work. That said, it’s so good, the lack of cross platform sharing problem will take care of itself over time.

I mean, I’m blogging about it, right?

Stay tuned.


By Zennie Abraham

Zennie Abraham is Zennie62Media, Inc. CEO AKA Zenophon Abraham Zennie62 YouTube Channel,, Oakland CA News, Oakland, California, Oakland vlogger, Oakland News Now Today Blog – SF Bay Area Daily, WordPress user, full stack developer, online reputation management digital marketing expert, SEO, digital media guy, economic development , personal online content , management reputation services, east bay democratic club follower, super car stats dude, CES Las Vegas, tech news blog,,,, Oakland Post,, Oakland restaurant foodie fan, Oakland Mayor's Office - Oakland City Council veteran, NBA Blogger, NFL Blogger, Pro Sports Blogger,Super Bowl Bid Expert, Skyline High School Oakland grad, Jeff Katzenberg Quibi App tech commenter, Texas-Arlington Alum, UC Berkeley DCRP Alum, Cal Alumni Board of Directors Alum, Oakland Raiders, The Athletic, Sports Illustrated, Leigh Steinberg, Julia Faron, Chris Cabbot, Cosmo DeNicola, Leigh Steinberg Super Bowl Party, New York 21 Club, Las Vegas Raiders, Dallas Cowboys, NFL, NFL Draft Draftnik, Roger Goodell, Adam Silver NBA, media blogger, social media pioneer, college football news, coder, football strategy junkie, Oakland elections news, zenni, zenni glasses, optical, eyewear, Maria Ayerdi Kaplan, Salesforce Transit Center, Oakland Mayor Libby Schaaf, California Governor Gavin Newsom, Councilmember Noel Gallo, Sheng Thao, Rebecca Kaplan, cheryl davila, Ben Bartlett Berkeley, Oakland City Attorney Barbara Parker, Treva Reid, Amy Cooper, Chris Cooper, Barack Obama, Darrell Williams, Chicago, International Terminal Solutions, Sanpete County Utah, John Siegel, Autumn Wind Lending, LLC, Flowsent, Oakland Bulk and Oversized Terminal, OBOT, Las Vegas visitor, YouTube Partner, friend of Mike Silver, Leslie Silver, Pass It Down podcast, Phil Tagami, Phil Gates, oakland harborside, Nancy Sidebotham, Henry Gardner, Davey D Cook, Ray Bobbitt, Bill Duffy, Robert Bobb, Alan Dones, Loop Capital, Shaun Tai BRIDGEGOOD, Robert G Schock, Barbara Schaaf, Marc Canter, Patricia Yerger Mom, Harrison Chestang, KPOO, Gary Schapiro, Zenophon Abraham Sr. Dad, member, Vloggercon attendee, The Alley Cat Bar regular, Grand Lake Theater marquee fan, United Airlines flier, Walt Disney World lover, System Dynamics consultant, Eddie Van Halen, Run DMC, Rolling Stones, Old School Rap fan, Star Trek Trekker, movies buff, San Diego Comic Con Press regular, female bodybuilder fan, Wonder Woman, melissa benoist, Supergirl, Singer Associates, Spritz Marketing SF, Oakland and San Francisco Planning follower, Atlanta Georgia, Atlanta Falcons, Fayette County, Fayetteville observer, wish Tibor Lacey would stop playing with my name, Zennie62 YouTube Partner, Hollywood, Oakland California blogger / vlogger hire @Zennie62Media, Inc to tell your story.


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