601-city-center-oakland-marketin
(Last Updated On: June 12, 2018)

This blogger’s first post and Zennie62 on YouTube vlog, was a celebration of the completion of 601 City Center in Downtown Oakland, the last truly large building for the 30-year-old City Center Development Complex.

Now, the 12 block development that was the result of the Oakland Redevelopment Agency’s removal of Victorian homes during the early 1970s, then the hard work of Bramalea Development Company in the late 1980s, can be considered complete when the state-of-the-art skyscraper opens.

There’s just one issue with 601 City Center, and it’s the way its being marketed as reflected in its website, here. The website presents an Oakland that’s seemingly devoid of anyone black. While it’s easy to spot the images of white people in the artists paintings, and a white hispster-looking bartender’s photo is part of the assembly, there’s not one photo or painting of anyone who’s obviously black.

What bothers this blogger, too, is the person in charge of marketing 601 City Center is someone I know who’s a long time Oaklander. I’ll just leave it at that. This is not personal, this is about the kind of messages, the kind of images of Oakland businesses present, and what that says about the kind of Oakland they really want.

The images also communicate to anyone who’s not an Oaklander what Oakland’s culture is like from the point of view of the business, in this case the marketers of 601 City Center. Given the “BBQ Becky” incident caused by Jennifer Schulte, and the “Jogger Joe” attack that was done by Henry Sintay, one would think Oaklanders would be more vigilant in their collective desire to send a message that the watch words is racial diversity. Period.

The marketing of 601 City Center Oakland does not send that message. It seems to fear showing any obvious that a black Oakland exists – like an African American man in an office, facing the camera, so you can see that he is, in fact, black. I certainly hope that’s not intentional on the part of the marketers of 601 City Center. I dearly hope it was a slight. A mistake. Something they want to fix, and something they will fix.

Sending a message of inclusion can help make the difference between life and death for many black Oaklanders. I never thought I’d see Oakland change in a way where racism is a problem, but we’ve changed to where it is, and we have to purely and simply stop it.

Come on folks at 601 City Center Oakland, you can do it!

Just do it!

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By Zennie Abraham

Zennie Abraham is Zennie62Media, Inc. CEO AKA Zenophon Abraham Zennie62 YouTube Channel, Zennie62.com, Oakland CA News, Oakland, California, Oakland vlogger, Oakland News Now Today Blog – SF Bay Area Daily, WordPress user, full stack developer, online reputation management digital marketing expert, SEO, digital media guy, economic development , personal online content , management reputation services, east bay democratic club follower, super car stats dude, CES Las Vegas, tech news blog, OaklandNewsOnline.com, OaklandNewsNow.com, OaklandNewsToday.com, Oakland Post, Oaklandpostonline.com, Oakland restaurant foodie fan, Oakland Mayor's Office - Oakland City Council veteran, NBA Blogger, NFL Blogger, Pro Sports Blogger,Super Bowl Bid Expert, Skyline High School Oakland grad, Jeff Katzenberg Quibi App tech commenter, Texas-Arlington Alum, UC Berkeley DCRP Alum, Cal Alumni Board of Directors Alum, Oakland Raiders, The Athletic, Sports Illustrated, Leigh Steinberg Super Bowl Party, New York 21 Club, Las Vegas Raiders, Dallas Cowboys, NFL, NFL Draft Draftnik, Roger Goodell, Adam Silver NBA, media blogger, social media pioneer, college football news, coder, football strategy junkie, Oakland elections news, zenni, zenni glasses, optical, eyewear, Maria Ayerdi Kaplan, Salesforce Transit Center, Oakland Mayor Libby Schaaf, California Governor Gavin Newsom, Councilmember Noel Gallo, Sheng Thao, Rebecca Kaplan, cheryl davila, Ben Bartlett Berkeley, Oakland City Attorney Barbara Parker, Treva Reid, Amy Cooper, Chris Cooper, Barack Obama, Darrell Williams, Chicago, International Terminal Solutions, Sanpete County Utah, John Siegel, Autumn Wind Lending, LLC, Flowsent, Oakland Bulk and Oversized Terminal, OBOT, Las Vegas visitor, YouTube Partner, friend of Mike Silver, Leslie Silver, Pass It Down podcast, Phil Tagami, Phil Gates, oakland harborside, Nancy Sidebotham, Henry Gardner, Davey D Cook, Ray Bobbitt, Bill Duffy, Robert Bobb, Alan Dones, Loop Capital, Shaun Tai BRIDGEGOOD, Robert G Schock, Barbara Schaaf, Marc Canter, Patricia Yerger Mom, Harrison Chestang, KPOO, Gary Schapiro, Zenophon Abraham Sr. Dad, Vloggerheads.com member, Vloggercon attendee, The Alley Cat Bar regular, Grand Lake Theater marquee fan, United Airlines flier, Walt Disney World lover, System Dynamics consultant, Eddie Van Halen, Run DMC, Rolling Stones, Old School Rap fan, Star Trek Trekker, movies buff, San Diego Comic Con Press regular, female bodybuilder fan, Wonder Woman, melissa benoist, Supergirl, Singer Associates, Spritz Marketing SF, Oakland and San Francisco Planning follower, Atlanta Georgia, Atlanta Falcons, Fayette County, Fayetteville observer, wish Tibor Lacey would stop Zenni.com playing with my name, Zennie62 YouTube Partner, Hollywood, Oakland California blogger / vlogger hire @Zennie62Media, Inc to tell your story.

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