This blogger’s first post and Zennie62 on YouTube vlog, was a celebration of the completion of 601 City Center in Downtown Oakland, the last truly large building for the 30-year-old City Center Development Complex.
Now, the 12 block development that was the result of the Oakland Redevelopment Agency’s removal of Victorian homes during the early 1970s, then the hard work of Bramalea Development Company in the late 1980s, can be considered complete when the state-of-the-art skyscraper opens.
There’s just one issue with 601 City Center, and it’s the way its being marketed as reflected in its website, here. The website presents an Oakland that’s seemingly devoid of anyone black. While it’s easy to spot the images of white people in the artists paintings, and a white hispster-looking bartender’s photo is part of the assembly, there’s not one photo or painting of anyone who’s obviously black.
What bothers this blogger, too, is the person in charge of marketing 601 City Center is someone I know who’s a long time Oaklander. I’ll just leave it at that. This is not personal, this is about the kind of messages, the kind of images of Oakland businesses present, and what that says about the kind of Oakland they really want.
The images also communicate to anyone who’s not an Oaklander what Oakland’s culture is like from the point of view of the business, in this case the marketers of 601 City Center. Given the “BBQ Becky” incident caused by Jennifer Schulte, and the “Jogger Joe” attack that was done by Henry Sintay, one would think Oaklanders would be more vigilant in their collective desire to send a message that the watch words is racial diversity. Period.
The marketing of 601 City Center Oakland does not send that message. It seems to fear showing any obvious that a black Oakland exists – like an African American man in an office, facing the camera, so you can see that he is, in fact, black. I certainly hope that’s not intentional on the part of the marketers of 601 City Center. I dearly hope it was a slight. A mistake. Something they want to fix, and something they will fix.
Sending a message of inclusion can help make the difference between life and death for many black Oaklanders. I never thought I’d see Oakland change in a way where racism is a problem, but we’ve changed to where it is, and we have to purely and simply stop it.
Come on folks at 601 City Center Oakland, you can do it!
Just do it!
Related Posts (YARPP)
Oakland News Now Recent Posts
- Boxing Oscar De La Hoya Coming Out Of Retirement- By Eric Pangilinan
- Raiders Derek Carr Supports Teammate Carl Nassib – By Eric Pangilinan
- Raiders Receiver John Brown Building Chemistry With QB Derek Carr
- John McAfee, Who Ran For President vs Donald Trump In 2015, Died In Spanish Prison
- Loki Lamentis Review Recap – By Jessica Dwyer
- Loki Episode 3: Does The Ark Reference Have Symbolic Meaning To Noah’s Ark? By Joseph Armendariz
- 2412 Kingsland Ave Oakland, CA 94601
- Bike Oakland/Alameda: Bay Trail & Bay Farm Island
- Oakland City Budget 2021-23: Oakland City Council President Bas Presents Amendments
- 2020 USWNT U.S. Olympics Women’s Soccer Team Announced June 23 2021
- IKEA in Atlanta Under Fire For Juneteenth Celebration Menu By Joseph Armendariz
- Loki Is Bisexual Says Director Kate Herron – But What Would Thor Say About That?
- My Cryptocurrency Portfolio Is Up Today, June 23 2021; Changed Its Composition. What Works For You?
- Howard Terminal Oakland Ballpark Project Clearing Up Errors In Reporting Regarding TIF, SB293 Skinner
- Loki Episode 3. Did This Episode Fail To Deliver? By Joseph Armendariz
- Kathleen Matz Takes Issue With My Oakland Juneteeth Shooting Vlog, Reflects A Basic Racial Problem
- The Race To Become New York Mayor- By Eric Pangilinan
- Raiders Top Draft Picks Continue To Shine In Training Camp – By Eric Pangilinan
- New York City Mayoral Primary Puts Spotlight On Ranked-Choice Voting
- Downtown Berkeley BART Station
Oakland News Now Archives
- Dynamic Group to break ground on 16-unit AD facility – Bioenergy Insight Magazine
- Dutch wood pellet imports reached new high in 2020 – Bioenergy Insight Magazine
- Oakland City Council Members Join Vigil in Honor of Victims of Juneteenth Shooting – NBC Bay Area – California News Times
- Crowd gathers at Lake Merritt to mourn 22-year-old man killed in mass shooting – San Francisco Chronicle
- Bishop Barber of Oakland: Unmasked Massgoers Should Not Be ‘Policed’ – National Catholic Register
- Juneteenth Celebration at Lake Merritt in Oakland, Calif. – The Pioneer
- Athletics race to large, early lead, defeat Rangers 13-6 – Associated Press
- List of possible A’s ballpark sites grows, 3rd Las Vegas trip planned – Las Vegas Review-Journal
- Bay Briefing: Where Bay Area small businesses got help — and where they didn’t – San Francisco Chronicle
- Oakland crowd twerks on ambulance, blocks responders after deadly shooting – Fox News