ONN – Oakland Raiders San Manuel Casino Las Vegas Stadium Sponsor 1st NFL Indian Gaming Founding Partner
This is an incredible and historic sponsorship deal in NFL and sports history. The Oakland Raiders and Legends are to be congratulated for actively fighting through the racism that would cause other rights holders to over-look the Indian Nation as a potential purchaser of an offering. It’s fitting that the event announcing the partnership was done on Columbus Day.
Take note that San Manuel Casino is a “founding partner” and not a sponsor. That indicates a deal valued at $100 million, to start, or about $10 million over 10 years, to perhaps as much as $200 million, or about $20 million over 10 years. The conservative bet is that this is at the $100 million range.
This brings the Raiders list of “founding partners” to six (The Reyes Coca-Cola Deal is said to be a regular sponsorship by the PR firm representing the company). Thus, if one assumes that each of the “founding partners” represents a minimum $100 investment, then the Raiders are at $600 million for that category, and perhaps $700 million total. But, considering that the Allegiant Airlines deal, alone, is said to be at $400 million, then the Raiders are close to the $1 billion sponsorship mark, at $900 million.
Part of that $900 million has to go to pay back the Bank Of America $600 million line of credit, so that leaves the Raiders with an estimated net of $300 million, at this point. But, if the reality is that just four of the deals are actual “founding partners”, and not six (the Raiders list seven), since several press releases don’t call deals for Reyes, then the $300 million net shrinks to perhaps $100 million. In either case, the Raiders need at least two more “founding partners” deals to give themselves a good fiscal return.
You can read the press release below:
San Manuel to Become the Official Southern California Casino of Allegiant Stadium in Las Vegas
Las Vegas, NV – San Manuel Band of Mission Indians announced today a partnership with Allegiant Stadium and the Raiders. The partnership designates San Manuel Casino as a Founding Partner of Allegiant Stadium and a proud sponsor of the Raiders starting with the 2020 season.
“The popularity of the Raiders in Southern California is unmatched,” said Loren Gill, CEO of the San Manuel Band of Mission Indians. “Through this partnership we are thrilled to offer our guests more access to high quality sports and entertainment.”
“We are pleased to have San Manuel Casino as a founding partner of Allegiant Stadium” said Raiders President Marc Badain. “Together we remain aligned in our dedication to providing our fans with the best in-class experience.”
San Manuel and the Raiders celebrated their new partnership in Las Vegas on Monday, October 14th. The private event was attended by members of the San Manuel Band of Mission Indians, San Manuel Executives, Raiders Executives, and Raiders Alumnus Leo Gray.
San Manuel proudly supports nine other professional sports teams across the NFL, NHL, MLB and MLS.
San Manuel Casino is located at 777 San Manuel Blvd., Highland, CA 92346. For more information, visit www.sanmanuel.com.
Legends Global Partnerships represented the Raiders to secure the Founding Partnership with San Manuel Casino as a part of their duties as the stadium’s official premium ticketing and sponsorships agency.
About San Manuel Casino
San Manuel Casino is Southern California’s one-stop destination for entertainment and fun, located just 60 minutes from downtown Los Angeles and a short drive from LA-Ontario International Airport. Millions of guests each year enjoy more than 4,700 slots, Vegas-style blackjack, high-limit gaming, incredible entertainment, sumptuous dining and a generous player’s reward program. Since 1986, players have received over $2 billion in cash, prizes and giveaways, making any visit to San Manuel an exciting and memorable experience. For more information on San Manuel Casino, visit www.SanManuel.com and follow us on Twitter, Instagram and Facebook.
About Allegiant Stadium
Located adjacent to the world-famous Las Vegas Strip, with construction scheduled to be completed in 2020, Allegiant Stadium will become a global events destination, highlighted by the arrival of the NFL’s iconic Raiders. Allegiant Stadium will be ideally located for both visitors and locals, fully enclosed and climate controlled with a capacity of 65,000. The technologically advanced stadium will host world-class entertainment including globally recognized sporting events such as the Pac-12 Championship Game and Las Vegas Bowl, concerts, as well as be the future home of UNLV Football. The Allegiant Stadium project is expected to generate an economic benefit of $620 million annually, while creating 6,000 permanent jobs in Southern Nevada.
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