Caesars Entertainment Founding Partner, Sponsors Las Vegas Stadium For Oakland Raiders

Oakland Raiders land Caesars Entertainment for Las Vegas StadiumOakland Raiders land Caesars Entertainment for Las Vegas Stadium

(Last Updated On: February 7, 2019)

becomes the first “founding partner” for , and signals the impact the recent U.S. Supreme Court ruling allowing American sports betting has had on the economics of the Raiders .

It also points to one fact: the Raiders stadium sponsors, as I’ve said, would have to be casino organizations. When the private side of the financing is done, Casinos will all but own the Raiders when they become the Raiders.

As to what the deal costs, no information on that was in the press release. But if we use the Atlanta Falcons Mercedes Benz Dome as an example, there were 14 founding partners for that deal, and in total, just over $1 billion was raised. So, from that, it’s fair to speculate the deal’s between $70 million and $100 million, spread over 15 years, or about $6.666 million at the top end of $100 million.

Here’s what Caesars Entertainment said:

“The Raiders are proud to welcome as a founding partner of ,” said Marc Badain, President of the Raiders. “We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this transformative project.”


“Sports have long been a core part of the Caesars’ experience,” said Chris Holdren, Chief Marketing Officer for . “With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day.”


“The historic partnership also marks the first Raiders deal with a gaming and hospitality company, providing select customers and Total Rewards members access to exclusive experiences like the customized Caesars-branded Owners Suite at the 50-yard line of the , VIP Dinners on the field, training facility events, fantasy camp participation, stadium tours, along with tickets to home games and most stadium events.”


“As a Founding Partner, Caesars Entertainment will host a branded stadium entrance and drop off zone, digital signage, media, radio and print assets in addition to alumni, player and cheerleader appearances – giving the company a commanding presence.”


“This partnership with the Raiders follows the company’s recent announcement with the Baltimore Ravens, Maryland’s only partnership between a National Football League team and a casino.”


“The 65,000-seat stadium will bring 520,000 people to home games each year, when it opens for the 2020 season.”

Stay tuned.

And thank you to the Raiders for presenting black men in their artist rendition of the luxury suites.

About the Author

Zennie Abraham
Zennie Abraham is the CEO of Zennie62Media

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