Cat Brooks Video For Oakland Mayoral Election Race Goes Viral, Could Change Outcome

Cat Brooks runs for Mayor of OaklandCat Brooks runs for Mayor of Oakland

(Last Updated On: December 29, 2018)

officially made the jump from activist to politician about eight hours ago, when she and her team released a video about why she’s running for Mayor of .

Frankly, I’ve seen a lot of election videos by campaigners over the decades, but ’ video is, by far, the best one. It not only effectively blends the activist with the politician, but it manages to fit in some of the most important moments in ’s 21st Century history: most notably the Oscar Grant murder.

Finally, the message of the video asks the viewer to become what was, an activist. Basically, Ms. Brooks is shedding her skin and showing off her new one. (And I know Cat will disagree with that, saying “Zennie, the video says I’m not putting this bullhorn down..” and I get that, but – as one who’s worked for or helped or advised several Mayors of since 1993 – being Mayor of is a World unto itself.)

Iit’s a great start for Brooks, the video, even if it’s only on Facebook. What the facination is with using just Facebook for a political campaign is not known to me; this video should be everywhere: , Instagram, Twitter, Dailymotion, and so on.

So, I’m not ready to call this a full game-changer until it is truly well-distributed across platforms. The problem with this approach, is it just speaks to one part of a base of supporters, rather than reach new ones.

Using just Facebook in a run for an office as important at Mayor of or the City Council misses the mark, especially when it takes no money at all to just re-upload the video to the other platforms.

If the reason for using just Facebook came from a political consultant, my suggestion is you fire your political consultant.

UPDATE: and her political consultant informed me via Facebook and Twitter that there was a Twitter and version of the video. Brooks said it was on “all platforms.”

Let me clear up something. First, I received no email or press release on the video effort. Second, I did look for the version of the video, which did not appear at the time. Third, I figured if I was wrong, I would be corrected by someone…

Then, I saw this tweet…

And this tweet from Tasion Kwamilele, with the video …

Thanks, Tasion!

So, now I can say really upped her social media game!

Here’s the video:

Elections Candidates Use Only Facebook, Which Is A Mistake

And, in fairness to the other candidates who have sent videos, here are the one’s that I’ve received to date. All of them are on Facebook, only.

First, from Nikki Bas, who’s running for the District Two Oakland City Council Seat against Abel Guillen….

Second, from Charlie Michelson, who’s running for the District Four Oakland City Council Seat that Annie Campbell Washington is vacating (Mr. Michelson will be my guest on Zennie62 on YouTube Live, tonight, October 5th, 8 PM PST)….

And there will be more videos from more candidates in the as the days progress. What matters is message and distribution. Right now, Cat Brook’s message kicks butt, even if the distribution needs work. That said, it’s so good, the lack of cross platform sharing problem will take care of itself over time.

I mean, I’m blogging about it, right?

Stay tuned.

About the Author

Zennie Abraham
Zennie Abraham is the CEO of Zennie62Media

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