Hiero Day Oakland was billed as "three stages of 50 legendary underground artists, DJ's, and hosts. And all in Jack London Square on 3rd Street. The LEGENDARY hIEROGLYPHICS CREW produced Hiero Day Oakland for the 7th year in a row. Here's their story:
Hieroglyphics has been an influential force in underground music for over 20 years. After spending time on several major labels, they created their own indie empire. Founded in 1997 in Oakland, CA, Hiero Imperium Records is owned and operated by Del The Funky Homosapien, Casual, Pep Love, Domino, and the Souls of Mischief (made up of A-Plus, Opio, Phesto and Tajai). Coming off of waves of success from earlier releases like Souls' '93 Til Infinity, the Hiero crew had already established themselves as a name in underground hip-hop, and soon released their first collective project Third Eye Vision. Since then the Hiero team has been thriving releasing a number of projects within the label as well as branching out for collaborations with the likes of Jurassic 5, George Clinton, Dilated Peoples, Dan The Automator, Prince Paul, Q-Tip, Xzibit and Gorillaz.
How did it all look from a social media perspective? Let's look:
This celebration of Hip Hop Music and Culture was held on Labor Day, and this blogger could not attend in person, but that's not stopping the blogging about it. After #BBQBecky and #JoggerJoe and who knows what other incidents of racism and mental illness, Oakland needed a reset and Hiero Day Oakland provided it. What's cool about Hiero Day is it's part of the fabric of Oakland. For example...
hieroday#rootedinOakland Hiero Day and the HIEROGLYPHICS CREW are proud of our city and appreciate all of the fans over the #decades!!! We are happy to partner with the home team @athletics this year! This dope mural by the @illuminaries is located in downtown Oakland...peep the love in the details 💚💛 #letsgoOakland - We welcome new and old fans to come party with us on HIERO DAY 9.3 - Get your tix while they last!
#rootedinoakland Hiero Day and the HIEROGLYPHICS CREW are proud of our city and appreciate all of the fans over the #decades!!! We are happy to partner with the home team @athletics this year! This dope mural by the @illuminaries is located in downtown Oakland...peep the love in the details 💚💛 #letsgooakland - We welcome new and old fans to come party with us on HIERO DAY 9.3 - Get your tix while they last!
Hieroglyphics Crew. Black Thought. Freddie Gibbs. Talib Kweli. If you weren't at #HieroDay #Hiero2018, you were missing out. Shout out to all the amazing people in Oakland who showed up today. pic.twitter.com/4iNIRBI9aT
— Empower U. Network (@EmpowerUnetwork) September 4, 2018
Closest I got to the #HieroDay main stage was for the Hieroglyphics finale.
— Jeremy C. Owens (@jowens510) September 4, 2018
Gotta say that Burning Man, which draws a lot of San Francisco and Oakland patrons, is something like 70 percent white and held such that it overlaps Hiero Day. Hiero Day is mostly black. Maybe, one day, the cultures can meet in the middle?