ONN – Rush Limbaugh Died – Authenticity Was Key To Successful Media Personality; Michelle Sixta – vlog by Zennie62 YouTube
Rush Limbaugh died after a long battle with cancer, and while others have nasty comments to make, I do not. I prefer to consider what lessons he has to teach the rest of us in media. Rush discovered that being his authentic self was the key to unlocking audience engagement. He learned that his, what I would call, white middle America male id, reflected a great patch of the American population. Rush simply realized that occasionally making a comment that was in appropriate but what some others would think, juiced his audience ratings.
The lesson here is not to be Rush Limbaugh (because that authentic way also got him into a load of trouble) but to state where you’re honestly coming from.
Rush Limbaugh knew when to turn on his electric prod, and when to turn it off. But he also had a great group of people behind the brand that he became.
Study Rush as a media influencer. There’s a lot to learn.
I close by remembering Rush’s ex-wife, my friend Michelle Sixta. She would remark that he became really into his work, and beyond their relationship. That should give some picture of how an imbalanced work / life share can lead to both success and failure at home. That written, Rush later found love in Marta Fitzgerald, and later Kathryn Adams. Rush was married four times.
Note from Zennie62Media’s Zennie62 YouTube and Oakland News Now Today Blog SF Bay Area: this video-blog post demonstrates the full and live operation of the latest updated version of an experimental Zennie62Media , Inc. mobile media video-blogging system network that was launched June 2018. This is a major part of Zennie62Media , Inc.’s new and innovative approach to the production of news media. What we call “The Third Wave of Media”. The uploaded video is from a vlogger with the Zennie62 on YouTube Partner Channel, then uploaded to and formatted automatically at the Oakland News Now site and Zennie62-created and owned social media pages. The overall objective is smartphone-enabled, real-time, on the scene reporting of news, interviews, observations, and happenings anywhere in the World and within seconds and not hours. Now, news is reported with a smartphone: no heavy and expensive cameras or even a laptop are necessary. The secondary objective is faster, and very inexpensive media content news production and distribution. We have found there is a disconnect between post length and time to product and revenue generated. With this, the problem is far less, though by no means solved. Zennie62Media is constantly working to improve the system network coding and seeks interested content and media technology partners.
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